sass and bide

Sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999.

Sass & bide eyewear is an evolution of the aesthetic that embodies our collections. Where strong lines collide with fine detailing; modern silhouettes compete with vintage inspirations. Where memories of a past reconnect a tomorrow.

A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces. Beautifully echoed through each of the sunglasses is a symbol of Sarah-Jane and Heidi’s friendship, a star featured on the tip of every arm, which is the small star tattoo they share with each other.